Paid Campaigns That Generate Revenue — Not Just Impressions
We don't burn ad budgets on vanity metrics. Every campaign is built around a clear funnel — awareness to trial to paid customer — with conversion tracking at every stage and ROI measured in real dollars. At Desisle, we manage paid acquisition channels that deliver measurable business outcomes. You'll always know exactly what you're spending, what you're getting back, and what to scale next.
The Pain Points That Brought You Here
You've spent $10K+ on ads with nothing to show for it.
No proper funnel. No conversion tracking. No landing page optimization. No retargeting. You were paying for clicks to a homepage that wasn't designed to convert. That's not ads failing — that's the setup failing.
Your CAC (Customer Acquisition Cost) is too high.
You're acquiring users at $150-$300/user when your LTV is $500. The unit economics barely work. Something in the funnel is broken — targeting, messaging, landing page, or follow-up — and nobody's diagnosing it.
You don't know what's working.
Your ad accounts are a mess of campaigns, ad sets, audiences, and creatives with no clear performance hierarchy. You can't tell which audience converts best, which creative drives demos, or which channel produces paying customers.
Your landing pages don't convert.
1,000 clicks, 5 conversions. 0.5% conversion rate. The traffic is there — you're paying for qualified visitors — but the experience post-click is broken. The landing page talks about features instead of outcomes. The form asks for 8 fields. The CTA says "Learn More" instead of something compelling.
You're only running one channel.
All eggs in the Google Ads basket. Or just LinkedIn. You're not retargeting. You're not running multi-touch campaigns. Users see your ad once, don't convert, and you never reach them again. 97% of first-time visitors don't convert — retargeting is how you capture the other 97%.
Your agency just runs ads, they don't build funnels.
They optimize click-through rates and cost-per-click. But nobody's looking at what happens after the click — landing page experience, email follow-up, lead scoring, sales handoff. You need end-to-end funnel thinking, not just media buying.
Channels We Manage
Google Ads
The intent channel. People searching for solutions = ready to buy.
- Search Ads: High-intent keywords targeting buyers actively searching ("SaaS design agency," "hire UI/UX designer," "product redesign services")
- Performance Max: Google's AI-powered cross-channel campaigns (Search, Display, YouTube, Gmail, Discover) for maximum reach
- Display & Remarketing: Banner ads retargeting website visitors who didn't convert
- YouTube Ads: Video ads for brand awareness and consideration (skippable in-stream, discovery ads)
Meta Ads (Facebook + Instagram)
The awareness and retargeting engine. Meet your ICP where they scroll.
- Prospecting campaigns: Reaching cold audiences based on interests, behaviors, and lookalike modeling
- Lookalike audiences: Built from your best customers, trial users, or email subscribers
- Retargeting: Warm visitors who browsed your site, started a trial, or engaged with content
- Lead gen forms: Native in-app forms for lower friction (vs. landing pages for higher intent)
- Creative production: Static images, carousels, short videos, UGC-style content
LinkedIn Ads (B2B Gold)
The precision channel. Target decision-makers by job title, not just demographics.
- Sponsored Content: Single image, carousel, and video ads in the LinkedIn feed
- Conversation Ads: InMail-style message sequences with CTA buttons
- Lead Gen Forms: Pre-filled forms with CRM integration for seamless lead capture
- ABM Campaigns: Account-Based Marketing targeting specific company lists
- Targeting options: Job title, seniority, company size, industry, skills, groups, company followers
Programmatic Display
Automated display advertising across premium publisher networks.
- Cross-device retargeting (desktop + mobile + tablet)
- Frequency capping to prevent ad fatigue
- Contextual targeting (ads appear alongside relevant content)
- Native ad placements (blending with publisher content)
Our Performance Marketing Process
Phase 1 — Audit & Strategy (Week 1)
Before spending a dollar, we understand your business, audience, and current performance.
- Audit existing ad accounts (if any): structure, targeting, creative, conversion tracking
- Competitor ad analysis: what they run, where, creative approaches, landing pages
- Funnel mapping: awareness → consideration → conversion → retention
- Audience research: ICP definition, keyword research, interest/behavior targeting
- Conversion tracking setup: GA4 events, Meta Pixel, LinkedIn Insight Tag, server-side tracking
- Attribution model selection
Phase 2 — Creative & Landing Pages (Week 2)
Ads are only as good as the experience they lead to.
- Ad creative production: 6-12 variants per channel (static, video, carousel)
- Landing page design: conversion-optimized, A/B test-ready, mobile-first
- Copy: headline variants, descriptions, CTA testing
- UTM parameter setup for attribution
- A/B test plan for creative, audience, and landing page
Phase 3 — Launch & Optimize (Week 3+)
Launch, learn, and improve — fast.
- Campaign launch with daily monitoring
- Bid strategy optimization (CPA, ROAS, maximize conversions)
- Weekly creative rotation (fighting ad fatigue)
- Audience refinement based on conversion data
- Negative keyword management (Google)
- Budget reallocation from underperforming to winning campaigns
- Bi-weekly performance reports with actionable insights
Phase 4 — Scale (Monthly)
Double down on what works. Kill what doesn't. Expand deliberately.
- Scale winning audiences and creatives
- Launch new channels (e.g., add LinkedIn after proving Google)
- Expand keyword/interest targeting
- Build retargeting sequences (1-day, 7-day, 30-day, 90-day audiences)
- Funnel expansion (add middle-of-funnel content, lead magnets)
- Monthly strategy review calls
What You Get
Core Package
- Campaign strategy and funnel mapping
- Ad creative design and copywriting (6-12 variants/month, refreshed monthly)
- Landing page design and A/B testing
- GA4 and conversion tracking setup (pixels, events, goals, server-side)
- Weekly campaign optimization and bid management
- Bi-weekly performance reports with insights
- Monthly strategy review calls
- Retargeting campaign setup and management
- Audience research and refinement
Optional Add-Ons
- Video ad production (15-60 second ads)
- Email nurture sequences (for leads captured from ads)
- CRM integration (leads flowing into Salesforce, HubSpot, etc.)
- ABM campaign setup (account-based targeting for enterprise)
- Multi-touch attribution modeling
- Competitive ad monitoring (ongoing)
Results
-
SaaS Startup Google Ads turnaroundCPA reduced from $120 to $38 in 2 months Shifted from broad match homepage traffic to exact-match intent campaigns Landing pages were rebuilt around conversion-focused flows
-
B2B Platform LinkedIn lead generation45 qualified demo bookings generated in the first quarter Average cost landed at $65 per demo Sales team called them the highest-quality inbound leads they had seen
-
AI Tool Meta trial acquisitionMeta Ads delivered 4.2x ROAS Lookalike audiences built from power users outperformed other targeting by 3x
-
E-commerce SaaS Funnel optimizationBlended CAC dropped by 55% Same ad spend produced 2.2x more conversions Improvement came from better landing pages and retargeting, not more budget
-
FinTech App YouTube plus retargeting1.2M awareness impressions at $0.03 per view Retargeting captured 340 trial signups at $28 per trial Multi-touch attribution showed YouTube influenced 40% of eventual conversions
-
Design Agency LinkedIn Sponsored Content12 qualified project inquiries per month 3 deals closed from the campaign in the first quarter The campaign paid for itself 8x over
SaaS Startup: Google Ads CPA reduced from $120 to $38 in 2 months. Previously: running broad match keywords to the homepage. Now: exact match intent keywords to conversion-optimized landing pages.
B2B Platform: LinkedIn Ads generated 45 qualified demo bookings in first quarter at $65/demo. Sales team said these were the "highest quality inbound leads we've ever received."
AI Tool: Meta Ads ROAS of 4.2x on trial acquisition campaigns. Lookalike audience built from power users outperformed all other targeting by 3x.
E-commerce SaaS: Blended CAC dropped 55% after funnel optimization — same ad spend, 2.2x more conversions. The fix wasn't more budget, it was better landing pages and retargeting.
FinTech App: YouTube awareness campaign → 1.2M impressions at $0.03/view → retargeting campaign captured 340 trial signups at $28/trial. Multi-touch attribution proved YouTube awareness drove 40% of eventual conversions.
Design Agency: LinkedIn Sponsored Content → 12 qualified project inquiries/month → 3 closed deals → campaign paid for itself 8x over in the first quarter.
Pricing
| Package | Channels | Management Fee | Recommended Ad Spend |
|---|---|---|---|
| Starter | 1 channel (Google OR Meta OR LinkedIn) | $2,000/month | $3,000-$5,000/month |
| Growth | 2 channels + retargeting | $3,500/month | $5,000-$10,000/month |
| Scale | 3+ channels + ABM + retargeting | $5,000-$8,000/month | $10,000-$25,000/month |
| Enterprise | Full funnel, all channels, custom | Custom | $25,000+/month |
Why Choose Desisle Over Other Ad Agencies
| Freelance Media Buyer | PPC-Only Agency | Full-Service Agency | Desisle | |
|---|---|---|---|---|
| Strategy | Executes your instructions | Channel-focused | Broad, generic | Funnel-first, SaaS-specific |
| Creative | Not included | Basic text ads | Outsourced design | In-house design team |
| Landing Pages | Not included | "Use your existing page" | Separate project (extra cost) | Included in every engagement |
| Funnel Thinking | Ads only | Ads + basic retargeting | Multi-channel but siloed | End-to-end funnel (ad → LP → email → CRM) |
| SaaS Experience | Maybe | Maybe | "We do all industries" | SaaS-only, 40+ products |
| Reporting | Spreadsheet | Platform dashboards | Monthly PDF | Revenue-connected attribution |
Who This Is For
SaaS startups ready to scale paid acquisition
— you've validated PMF and now need to pour fuel on the fire
Companies with broken ad accounts
— spending money but not getting results, need a professional to fix and optimize
Teams launching to new markets
— new geography, new vertical, need to test and learn quickly
B2B companies targeting enterprise
— need LinkedIn ABM and multi-touch campaigns, not just Google Search
Funded startups with aggressive growth targets
— investors expect customer acquisition velocity
Companies wanting to reduce CAC
— currently acquiring users inefficiently, need funnel optimization
FAQs
We recommend a minimum of $3,000/month in ad spend to generate statistically meaningful data. $5,000-$10,000/month is the sweet spot for SaaS. We'll never recommend spending more than your unit economics can sustain.
Paid campaigns show initial data within days. Meaningful optimization patterns emerge in 2-4 weeks. Significant, scaled results within 60-90 days. Unlike SEO, paid gives you fast feedback loops.
Starting at $2,000/month or 15-20% of ad spend (whichever is higher). This includes strategy, creative production, landing page design, optimization, and reporting.
Absolutely. We start with a free audit of your current setup. Often, the fix is restructuring campaigns, improving landing pages, and refining targeting — not starting from scratch.
Yes — in-house. That's our competitive advantage over media-buying-only agencies. We design landing pages, static ads, carousel creatives, and video thumbnails. Faster iterations, better quality, lower cost.
Traffic stops. That's the nature of paid. We always recommend pairing paid with SEO and content — paid delivers immediate results while organic compounds long-term. The best marketing strategies use both.
Yes. We set up multi-touch attribution so you can see the full customer journey — from first ad impression to closed deal. We use GA4, UTM tracking, CRM integration, and platform-native attribution.
Ready to Turn Ad Spend Into Revenue?
Stop burning money on clicks that don't convert. Let's build paid campaigns that actually fill your pipeline.