WordPress, Done Properly — Fast, Secure, and Built to Last
43% of the web runs on WordPress. But most WordPress sites are slow, insecure, and built with layers of plugins and page builders that create more problems than they solve. We build WordPress sites differently — custom themes from clean code, purpose-built plugins instead of bloatware, sub-2-second load times, and security that doesn't keep you up at night.
The Pain Points That Brought You Here
Your WordPress site takes 6+ seconds to load.
47 plugins. Unoptimized images (10MB hero image, anyone?). No caching configured. No CDN. Google's PageSpeed score: 23/100. Every second of load time costs you 7% in conversions. Your site is actively driving customers away.
You've been hacked (or you're terrified you will be).
Outdated plugins with known vulnerabilities. WordPress core 2 versions behind. No firewall. Admin URL still at /wp-admin (which bots attack 24/7). Weak passwords. No two-factor authentication. No backup strategy. It's a matter of when, not if.
Your theme is a Frankenstein monster.
Elementor on top of a ThemeForest theme with custom CSS overrides, conflicting plugins, and layers of technical debt accumulated over 4 years. Nobody understands how it actually works. Making a simple text change breaks the layout. Adding a new page requires 3 hours of fighting with the page builder.
You need custom functionality
that no plugin provides. A custom booking system. A member directory with advanced filtering. An integration with your internal CRM. A custom calculator widget. You've searched the plugin directory and nothing fits. You need someone to build exactly what you need.
You want to redesign but you're stuck on a terrible theme.
The current theme limits your design options. Page builders are restrictive. The typography can't be changed without breaking 50 pages. You need a custom theme built from scratch — one that's designed for YOUR content and YOUR goals.
Your developer disappeared.
They built the site 3 years ago, left minimal documentation, and stopped returning emails. Now you're stuck with a codebase nobody understands. Updates are scary. Changes are risky. You need someone to audit, understand, and take over the maintenance.
Our WordPress Services
Custom Theme Development
Bespoke themes built from scratch using clean PHP, ACF Pro, and modern CSS/Tailwind. No page builders (unless you specifically want one for content management). Pixel-perfect, fast, maintainable, and SEO-optimized.
- Built with performance in mind from the first line of code (sub-2-second target)
- ACF Pro for flexible content management (editors can update content without touching code)
- Custom post types and taxonomies for your specific content structure
- Responsive design — truly mobile-first, not desktop-with-responsive-afterthought
- Schema markup built into templates (Article, Organization, FAQ, BreadcrumbList)
- WCAG 2.1 AA accessibility compliance
- Clean, documented code that any WordPress developer can maintain
Plugin Development
Custom plugins for functionality that off-the-shelf solutions can't provide or that would require 5 plugins to cobble together.
- Custom API integrations (Stripe, HubSpot, Salesforce, Mailchimp, custom)
- Custom dashboard widgets and admin tools
- Payment and subscription systems
- Booking/scheduling systems
- Custom form builders with conditional logic
- Import/export tools for specific data formats
- White-label plugins for agency distribution
Performance Optimization
From a Lighthouse score of 23 to 90+ — we make slow WordPress sites fast.
- Speed audit identifying every bottleneck
- Image optimization (WebP conversion, lazy loading, proper sizing)
- Caching setup (Redis object cache, WP Super Cache, or LiteSpeed Cache)
- CDN configuration (Cloudflare, BunnyCDN)
- Database cleanup (post revisions, orphaned metadata, transients, spam)
- Plugin audit (removing bloat, replacing heavy plugins with lightweight alternatives)
- CSS/JS minification and concatenation
- Hosting optimization recommendations (if current host is the bottleneck)
- Core Web Vitals optimization (LCP, CLS, FID/INP)
Security Hardening
Locking down your WordPress site against the most common attack vectors.
- Firewall configuration (Wordfence or Sucuri)
- Login protection (2FA, login attempt limiting, CAPTCHA, custom login URL)
- Security headers (CSP, HSTS, X-Frame-Options, X-Content-Type-Options)
- Automatic updates configuration (core, plugins, themes)
- Malware scanning and removal (if already infected)
- Backup strategy (daily automated backups to external storage)
- File permission hardening
- XML-RPC and REST API restriction (if not needed)
- Database prefix change (if using default wp_)
Migration & Redesign
Moving from Wix, Squarespace, old WordPress themes, or custom CMS to a modern, optimized WordPress setup.
- Content migration (pages, posts, media, metadata)
- SEO preservation (301 redirects for all changed URLs, meta data transfer)
- Design migration or complete redesign
- DNS management and hosting transfer
- Zero-downtime migration with pre-launch testing
- Post-migration QA checklist
Our Process
- Phase 1 — Discovery (Week 1): Goals, content audit, design requirements, technical requirements, hosting assessment
- Phase 2 — Design (Weeks 2-3): Wireframes, high-fidelity designs (or design-only if you already have mockups)
- Phase 3 — Development (Weeks 3-6): Theme build, plugin development, content population, integration setup
- Phase 4 — QA & Optimization (Week 7): Cross-browser testing, speed optimization, security hardening, accessibility check
- Phase 5 — Launch (Week 8): Go-live, monitoring, admin training, 30-day support window
What You Get
- Custom WordPress theme (or plugin, or optimization — depending on your project)
- Performance optimization targeting sub-2-second load times
- Security hardening and monitoring setup
- SEO-optimized page structure (schema, headers, meta, internal linking)
- Mobile-responsive design (tested across devices)
- Admin training documentation (so your team can manage content confidently)
- 30-day post-launch support (bug fixes, questions, minor adjustments)
- 100% source code ownership — the theme/plugin is yours
Pricing
| Service | Starting At |
|---|---|
| Custom WordPress theme (full design + development) | $3,000-$10,000 |
| Custom plugin development | $2,000-$10,000 (depending on complexity) |
| Performance optimization (speed audit + fixes) | $1,000-$3,000 (one-time) |
| Security hardening (audit + fixes) | $500-$1,500 (one-time) |
| Migration (from other platform to WordPress) | $1,500-$5,000 |
| Monthly maintenance (updates, backups, monitoring, minor changes) | $300-$800/month |
| WordPress redesign (existing site → new custom theme) | $3,000-$8,000 |
Results
-
Agency Website Custom theme in 5 weeksLighthouse score of 97 1.1-second load time 85% organic traffic growth in 4 months
-
E-commerce Blog WooCommerce custom theme200 products and 500 blog posts supported 1.4-second page speed Mobile conversion rate tripled
-
Healthcare Clinic Custom booking pluginReplaced 3 separate plugins Booking flow reduced from 7 steps to 3 Appointment bookings up 42%
-
SaaS Marketing Site Wix to WordPress migration120% organic traffic growth in 6 months 15 legacy URLs redirected with zero SEO loss
-
Law Firm Security hardening after malwareMalware removed and firewall installed Automated backups configured Zero security incidents in 18 months
-
Non-profit Performance optimizationLoad time improved from 7.2s to 1.8s Bounce rate dropped 35% Donation conversions increased 28%
Agency Website: Custom theme built in 5 weeks → Lighthouse score: 97 → load time: 1.1 seconds → organic traffic increased 85% in 4 months (speed + SEO improvement)
E-commerce Blog: WooCommerce + custom theme → 200 products, 500 blog posts → speed: 1.4 seconds → mobile conversion rate tripled vs. previous ThemeForest theme
Healthcare Clinic: Custom booking plugin replaced 3 separate plugins → booking process simplified from 7 steps to 3 → patient appointment bookings increased 42%
SaaS Marketing Site: Migrated from Wix to WordPress → SEO-optimized custom theme → organic traffic up 120% in 6 months → all 15 Wix URLs properly redirected (zero SEO loss)
Law Firm: Security hardening after malware infection → removed malware, hardened login, installed firewall, set up automated backups → zero security incidents in 18 months since
Non-profit: Performance optimization on existing site → load time from 7.2s to 1.8s → bounce rate dropped 35% → donation page conversions increased 28%
Who This Is For
Businesses needing a professional WordPress site
— not a template, a custom-built theme designed for your brand and goals
Companies with slow WordPress sites
that want sub-2-second load times without rebuilding
Sites that have been hacked or feel vulnerable
needing professional security hardening
Businesses needing custom functionality
that no existing plugin provides
Companies migrating from Wix/Squarespace
to WordPress for more flexibility and SEO control
Agencies needing white-label WordPress development
for their clients
FAQs
Page builders add significant bloat — slower load times, larger page sizes, more attack surface, and theme lock-in. Custom themes are 3-5x faster and infinitely more flexible. We recommend page builders ONLY when non-technical editors need full layout control and accept the performance tradeoff.
Yes. We audit first (free), then recommend: optimize (if the foundation is solid), redesign (if the theme needs replacing), or rebuild (if the technical debt is too deep). We always take the least-disruptive approach.
Yes. Monthly plans ($300-$800) include: core/plugin/theme updates, daily backups, security monitoring, uptime monitoring, monthly performance reports, and 2-4 hours of minor content/design changes.
SEO is built into every theme: proper heading hierarchy, schema markup, clean URL structure, fast load times, mobile-first design, image optimization, and XML sitemap generation. We also offer dedicated SEO services for ongoing content and link building.
Yes. We've built multisite networks for agencies, franchises, and enterprise organizations with 10-100+ sites under one installation.
Not necessarily. We optimize WordPress to run fast on good-quality hosting ($20-$50/month range). We recommend Cloudways, Kinsta, or SiteGround for managed WordPress hosting. We can also configure self-managed VPS hosting on AWS or DigitalOcean for more control.
Ready to Have a WordPress Site You're Actually Proud Of?
Stop fighting with page builders and slow themes. Let's build WordPress that's fast, secure, and a pleasure to manage.