Be Seen Where Your Audience Lives — Strategic Social Media That Builds Authority and Generates Leads
Social media isn't just posting — it's positioning. Every post either builds your authority or wastes everyone's time. The difference is strategy: knowing who you're talking to, what they care about, and what you want them to do after reading. At Desisle, we manage your social presence with a strategy that builds brand authority, generates qualified leads, and creates real conversations with your ideal customers — not just vanity likes from people who'll never buy.
The Pain Points That Brought You Here
You haven't posted in 3 weeks.
Again. Consistency is the #1 factor in social media growth, and you can't maintain it alongside running a business. You start strong every quarter, post daily for a week, then life gets busy and social goes silent. The algorithm punishes inconsistency — your reach drops, your followers forget you exist, and your competitors fill the void.
Your posts get 12 likes from your team and your mom.
No strategy. No targeting. No engagement tactics. No content hooks. You're sharing company updates that nobody outside your office cares about. "We're thrilled to announce..." is the most ignored sentence on LinkedIn.
Your competitors' founders are LinkedIn celebrities.
They post daily. They get 10K impressions. They generate qualified leads from the comments section. They get invited to speak at conferences based on their content. You want that — but you don't have the time, content ideas, or writing skills to maintain it.
You tried scheduling tools and it didn't help.
Buffer can schedule posts. Hootsuite can manage multiple accounts. But no tool can create the strategy, write the content, design the visuals, engage with commenters, or adapt based on what's working. Tools are the plumbing — you need the water.
Your social presence doesn't match your product quality.
You've built an amazing product. But your social media makes you look like a company of one with no budget. Competitors with inferior products look bigger, more established, and more trustworthy because their social game is stronger.
You know social media drives business
but can't prove it. No tracking between social activity and pipeline. No UTM links. No attribution. Marketing says "social is important" but can't connect it to revenue. You need social media that contributes to the bottom line, not just brand awareness.
What We Manage
LinkedIn (Priority #1 for B2B SaaS)
The undisputed king of B2B lead generation. We manage both company pages and founder/executive personal profiles — because on LinkedIn, people follow people, not logos.
Company page management:
- 4-5 posts/week (text, carousel, video, document, polls)
- Employee advocacy content (shareable posts for your team)
- Company updates, product announcements, hiring posts
- Event promotion and thought leadership articles
Founder/executive personal branding (ghostwriting):
- Daily posts written in your voice (you approve, we publish)
- LinkedIn article publishing (monthly long-form)
- Comment strategy (engaging with industry conversations for visibility)
- Connection request strategy (building network with ICPs)
- Content pillars: industry expertise, founder journey, product insights, hot takes, team culture
Visual storytelling for brand awareness, culture, and design showcase.
- 3-5 posts/week (Reels, carousels, stories, single images)
- Story strategy (behind-the-scenes, polls, Q&A, team features)
- Hashtag research and optimization per post
- Community engagement (comments, DMs, story reactions)
- Influencer/creator collaboration coordination
Twitter/X
Real-time industry conversations, thought leadership, and community building.
- 5-7 tweets/week plus quote tweets and replies
- Thread creation (in-depth takes on industry topics)
- Community engagement (replying to industry conversations)
- Trend monitoring and timely content
- Twitter Spaces participation/hosting strategy
YouTube
Long-form video content strategy and channel management.
- Content calendar (product demos, tutorials, thought leadership, interviews)
- Thumbnail design and A/B testing
- SEO optimization (titles, descriptions, tags, chapters)
- Community tab management
- Analytics and growth tracking
What You Get (Monthly)
Core Package
- Social media strategy document (updated quarterly)
- Monthly content calendar (approved before publishing)
- Content creation: 15-25 posts/month per platform (mix of text, image, video, carousel)
- Visual design for all graphic posts (on-brand, professional)
- Community management: daily comment responses and DM management
- Profile optimization and maintenance
- Monthly analytics report with insights and recommendations
- Hashtag and trend monitoring
- UTM tracking for all website links (connecting social to pipeline)
Optional Add-Ons
- Founder ghostwriting (daily LinkedIn posts in your voice)
- Video production (Reels, Shorts, YouTube content)
- Paid social advertising (boosted posts, campaigns)
- Influencer outreach and collaboration management
- Social listening and brand monitoring
- Crisis communication support
Pricing
| Package | Platforms | Monthly |
|---|---|---|
| Starter | 1 platform | $1,000/month |
| Growth | 2-3 platforms | $2,000-$3,500/month |
| Scale | 4+ platforms + ads + video | $4,000-$6,000/month |
| Founder Ghostwriting | LinkedIn personal profile (add-on) | $1,000-$2,000/month |
Who This Is For
SaaS founders who want personal brand authority
on LinkedIn but don't have time to write daily
Companies that need consistent social presence
without hiring a full-time social media manager ($60K+ salary)
B2B companies targeting decision-makers
on LinkedIn with thought leadership and lead generation
Design-forward brands
wanting visually stunning Instagram and portfolio-style content
Startups wanting to punch above their weight
— looking established and active even as a 5-person team
Companies with zero social presence
that need to build from scratch with strategy, not just random posting
FAQs
For B2B SaaS: LinkedIn, always. It's where your buyers spend their professional time. Twitter/X second for tech audiences. Instagram for brand-led or design-focused companies. YouTube for products that benefit from video demos.
We handle everything — strategy, writing, design, scheduling, and engagement. You approve the content calendar (weekly or bi-weekly), provide any company-specific news, and we do the rest.
Yes. Founder ghostwriting is one of our most popular add-ons. In B2B, personal profiles outperform company pages by 8-10x in engagement and reach.
UTM-tagged links on every post, GA4 social traffic tracking, lead source attribution in your CRM, and monthly reports connecting social activity to website visits, demo requests, and pipeline. We make social media measurable.
We design all visual content in-house — our designers create on-brand graphics, carousels, and video thumbnails. If you don't have brand guidelines, we establish a social-specific visual identity.
Week 1: Audit + strategy. Week 2: Content calendar created and approved. Week 3: First posts go live. Fully operational within 3 weeks of kickoff.
Ready to Stop Being the Industry's Best-Kept Secret?
Your expertise is worth sharing. Your product is worth showcasing. Let's build a social presence that matches your ambition.